Quora, another example of game mechanics as a major competitive advantage

Quora appears to be another example of game mechanics (as well as social mechanics) have allowed them a highly competitive edge in a largely homogeneous space…

Quora seems to baffle the sharpest of the pundits. Essentially it is a question and answer network, not unlike Yahoo Answers or Mahalo Answers. But, the fledgling service solved a couple of problems very well that existing solutions and budding entrepreneurs neglected to see. Much in the same way Foursquare applied game mechanics into geolocation and Facebook introduced the social effect into the News Feed, Quora is designed to engage, challenge, educate and reward its users.

via Picture This: When Consumers Have Questions, Do Brands Have Answers? | Fast Company.

HT: Joseph Steig

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