In my course that teaches the “flavors of capital” we of course start with Friends and Family. This is by far the largest source of funding for startups. Below are links to a video that walks you through a quick, inside view of how this flavor of capital operates, what incentives are at work, and how best to optimize your odds of success. Each segment is bite-sized at under 5 minutes . As always, your input is greatly welcomed!
Lecture: Friends & family
Reading: AngelBlog: F&F Round – Friends and Family financing