PeerJ is an Open Access publisher of scholarly articles. We aim to drive the costs of publishing down, while improving the overall publishing experience, and providing authors with a publication venue suitable for the 21st Century. Our tag line is: "Your Peers, Your Science. Academic Publishing Is Evolving" and we are committed to improving the process of scholarly publishing.
And they are backed by O’Reilly AlphaTech Ventures… fascinating! They have a radically different business model. I’m curious what my scientist friends/readers think?