Differentiation without distinction is worthless

We all know of lots of "me too" companies and products. These companies are often run by entrepreneurs passionate about an existing product and they want to make their own version. Because of their obsession, they are sure that the differences they are building in are a true differentiation to the target market. But if you are too close, you may have a difference without a distinction for your target market – which is useless. I was guilty of this PLENTY when I started. I bet I’ll be guilty of it again, until friends and mentors correct my error :).

But HERE is a podcast interview with the founder of EverPix, a company that I think HAS found a way to truly differentiate itself in the crowded marketplace of picture aps. Listen to the interview to hear how the entrepreneur expertly identifies the current competitive landscape, his differentiation, and why his differentiation matters to a large target market.


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