Years ago I read Seth Godin’s Really Bad Powerpoint, which is short but powerfully helpful. One suggestion that particularly stood out for me:
Make slides that reinforce your words, not repeat them. Create slides that demonstrate, with emotional proof, that what you’re saying is true not just accurate.
Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show them this instead:
Read me the stats but show me a photo of a bunch of dead birds, some smog and even a diseased lung? This is cheating! It’s unfair! It works.
To help my students remember this powerful lesson I tell them “I want to see a ‘dead seagull’ on every slide.” They don’t forget. They reduce number of words, replace with images that powerfully communicate the emotion behind their speech…
Read the whole thing: Seth Godin’s Really Bad Powerpoint.