Ran across these great blog posts (The Illusion of Product/Market Fit for SaaS Companies, The SaaS Adventure) by Brad Feld & Neeraj Agrawal respectively. Product/Market Fit is now, appropriately, a central concept in startups. But when do you have it?
- If you think you have it, odds are darn good you don’t. Is your data really robust enough for you to know you have it?
- If you do have it, odds are good you don’t have it good enough to scale!
- If you do have it, and you are actually ready to scale… be ready for the world to change and for you to lose Product/Market fit… at scale!
Not trying to be a downer, but getting these questions wrong can kill your company. Luckily, those two posts have some great rules-of-thumb for keeping you honest and on track.