This long, detailed, and excellent article is chock full of valuable advice on pricing. One part that particularly stood out for sharing are the four questions to ask a potential customer to help you determine where to price your product.
At what point is this way too expensive that you would never consider purchasing it?
At what point is this starting to get expensive, but you’d still consider purchasing it?
At what point is this a really good deal? (You’d buy it right away.)
At what point is this way too cheap that you’d question the quality of it?