KISS Canvas 8. Value Models

[This is a part of a series on the KISS Canvas]

What price should you charge for your product? How should people pay you? What value do non-paying customers provide you? All of this is covered in the Value & Revenue model column of the KISS Canvas.

Here is each sub-lesson:

  1. Intro
  2. Every customer segment pays
  3. Understand customer expectations
  4. Know your models
  5. Choose your pricing strategy carefully
  6. Discover your price point(s)
  7. Summary

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KISS Canvas: 7. Grow (Research & Development)

[This is a part of a series on the KISS Canvas]

If your flagship product is a success, what next? This section of the canvas helps you think through what new products you might offer and what new customer segments you might approach. This video explains some of the core concepts…

Here is each sub-lesson:

  1. Intro
  2. Add “sizes”
  3. Solve your customer’s other problems
  4. Bring your existing product to new customer segments
  5. Summary

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KISS Canvas: 6. Keep (Customer Retention)

[This is a part of a series on the KISS Canvas]

This section of the canvas helps you think through customer retention. Once you a customer purchases your product, how do you prove to them you have kept your promises?

Here is each sub-lesson:

  1. Intro & Keeping your customers is the right and smart thing to do
  2. Make your benefits visible
  3. Scorecards make benefits visible
  4. Summary

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KISS Canvas: 5. Get (Marketing & Sales Channels)

[This is a part of a series on the KISS Canvas]

This section of the canvas helps you understand the many different ways you can find and cultivate relationships with your customers (AKA marketing & sales). Here is a video explaining the how to use this part of the canvas and tips for understanding and strengthening your hypothesis around customer acquisition.

Here is each sub-lesson:

  1. Intro
  2. Decide: direct or indirect
  3. Decide: physical or digital
  4. Discover key channel metrics
  5. Decide how you’ll generate leads
  6. Determine cost to acquire a customer
  7. Summary

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KISS Canvas: 4. Competitive Advantages

[This is a part of a series on the KISS Canvas]

This section of the canvas helps you find and own your niche! Here is a video explaining the how to use this part of the canvas and tips for understanding and strengthening your competitive advantage.

Here is each sub-lesson:

  1. Introduction
  2. Know your competitors
  3. Don’t underestimate the status quo
  4. Competitors are free R&D!
  5. Advantages stem from Benefits
  6. Create a Competitive Landscape Map
    1. TOOL: Get a blank Competitive Landscape Map
  7. Seek barriers to entry
  8. Summary

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KISS Canvas: 3. Features & Benefits

[This is a part of a series on the KISS Canvas]

On to most entrepreneurs’ favorite part of the venture, the product! But to do so, we must first understand the difference between features & benefits. Benefits are what the customer wants. Features are how we give them what they want. Confuse these and you’ll keep building the wrong product or providing it to the wrong people.

Here is a video explaining the Features & Benefits columns of the KISS Canvas.

Here is each sub-lesson:

  1. Introduction
  2. Customers buy Benefits, not features
  3. Benefits are the reverse of Pains
  4. Focus on the FIRE!
  5. Features are dictated by Benefits
  6. Know your product status
  7. Good taglines emphasize Benefits
  8. Summary

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KISS Canvas: 2. Pains

[This is a part of a series on the KISS Canvas]

Once you have identified who your customers are, your next job is to gain deep insights into their pains. This video walks you through the PAIN box of the KISS Canvas, but more importantly, gives you tools for finding the pains that you must solve first if you want to succeed.

Here is each sub-lesson:

  1. Introduction
  2. Pains are felt by the customer
  3. Only list pains you can address
  4. Pains must be intense
  5. Summary

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